superconsumers

Why super consumers are the next marketing frontier: Eddie Yoon

By 9 min read
There is something irrational about brand loyalists. Chicago Cubs have some of the most loyal fan following in the world—currently ranked #2 in the list of top ten fan bases in pro sports. This, despite the fact that the Cubs didn’t win a single Major League Baseball championship for 108 years until 2016. In 2017, Apple paid $27 million in fines after it admitted to deliberately slowing down older versions...
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superconsumers

Why super consumers are the next marketing frontier: Eddie Yoon

By 9 min read
There is something irrational about brand loyalists. Chicago Cubs have some of the most loyal fan following in the world—currently...
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Rory

Rory Sutherland: Marketing based on behavioral economics

By 24 min read
Every mid-career marketer I know is constantly looking for ways to upgrade themselves by reading books, talking to people smarter...
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Seth godin

Seth Godin: Making sense of the modern marketing world

By 8 min read
When you take out all the external trappings from modern marketing, it boils down to two basic things—understanding human psychology...
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The Collaborative Crow

Why did I write the book: The Collaborative Crow? Why is it free on Amazon?

By 6 min read
Anyone who’s not been living under a rock, knows the amount of change the business world has gone through since...
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building a product company

How to start a startup: Building a product company with a difference

By 10 min read
Building a startup is like raising a kid. Some parents—the startup founders—do an excellent job of setting their startup up...
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Here’s how to achieve product market fit as a lean startup

By 9 min read
Product market fit is all the rage among the startup circles—and deservedly so. Personally, I think it’s as mythical as...
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voice of the customer

Why you need the voice of the customer and how to get it

By 7 min read
Ask any CX or marketing expert, and you’ll immediately know that the customer marketing landscape with one-way dialogue is a...
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copywriting

What you need to know about copywriting to get better at it – lessons from Cole Schafer

By 10 min read
Recently, I had the opportunity to interview Cole Schafer, the master/sensei of copywriting. For anyone who doesn’t know who Cole...
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OKR

Using OKR to drive better marketing results

By 7 min read
OKR has been around since Andy Grove of Intel invented it back in the seventies, and it has its legacy...
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