Why super consumers are the next marketing frontier: Eddie Yoon
• 9 min read
There is something irrational about brand loyalists. Chicago Cubs have some of the most loyal fan following in the world—currently ranked #2 in the list of top ten fan bases in pro sports. This, despite the fact that the Cubs didn’t win a single Major League Baseball championship for 108 years until 2016. In 2017, Apple paid $27 million in fines after it admitted to deliberately slowing down older versions...Read more
Improving brand reputation using Google Knowledge Panel
• 6 min read
Knowledge Panel is not as niche as they used to be back in the day. It’s become relatively universal now....Read more
5 key questions to ask before you look for a new customer
• 9 min read
In perfect market conditions, you would probably have an unlimited budget for promotion, brand building, customer acquisition, so on and...Read more
Proven strategies to revive your relationship with churned customers
• 4 min read
If you are in a subscription business, you know the impact of customer churn. In general, most companies understand the...Read more
What does product evangelism or being a product evangelist really mean –with Guy Kawasaki
• 7 min read
Every time we talk of product evangelists, who’s the first name that pops into your head? Guy Kawasaki, right? I had...Read more
How to effectively integrate social selling into your ABM strategy
• 8 min read
It’s a no-brainer that people connect with other people on social media and not with logos. Before you bash me...Read more
Podcast Promotion: 5 Ways to Amplify Your Podcast Reach
• 5 min read
As of February 2021, there are over 1,750,000 podcasts available for listening, and the number is growing every day. In...Read more
What are unlimited graphic design services and how can you use it?
• 5 min read
There’s no denying that visual content is a crucial factor in business success. According to FinancesOnline, 69% of digital marketers...Read more
How to measure customer value and start using it for segmentation
• 6 min read
Ever since the early days of ecommerce, too many companies have had a narrow customer acquisition focused culture, that ultimately...Read more
What makes the Clubhouse app click?
• 8 min read
Though I’m curious about all things martech, content, and social media –I’m not among the ones that rave about an...Read more