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Marketing Keynote Speaker

Want Yaag as the marketing keynote speaker for your next event/ workshop/podcast? Your interest is much appreciated. Here are some key factors to take into consideration before we engage.
Yaagneshwaran Ganesh
Yaag’s Bio
Topics
Formats
FAQ
Thank you for considering Yaag as the marketing keynote speaker at your conference/ business or institution.
 

Does this sound like you?

I’m seeking a marketing speaker who will be willing to go out of their regular scripts and specifically speak to the pain points of my audience.

I’m looking for someone who knows startups first hand, and also has a good amount of enterprise experience.
 
A marketer who will not only inspire – but also offer clear takeaways, insights and examples. One who doesn’t deliver a one-way monologue but is willing to build genuine 1:1 relationship with my audience.
 
And finally, one that believes in building long term relationships with long term people. If this is your search – then you probably have reached the right place.

Who is Yaag?

Yaagneshwaran Ganesh is an award-winning marketer, an author, podcaster and a TEDx speaker.

Yaag is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. He is the Director of Marketing at Avoma. He enjoys helping early stage martech startups with their content, more specially in building their narrative and category. He plays an active role in the Google for Startups initiative called ‘The Startup Weekend.’

He is among the top 100 global martech influencers. He is also a best-selling author of 8 books.
 
Yaag is also the host of The ABM Conversations Podcast. It features some of the hegemons in marketing, such as Seth Godin, Guy Kawasaki, Rand Fishkin, David Cancel, Jason Barnard, Jon Miller, Stephanie Cox, and several other change-makers of the business world.
 
He speaks at international business forums such as TEDx, Performance Marketing Moscow, Chamber of Commerce Netherlands, The World Marketing Congress, and academic institutions such as the IITs, Saxion University of Applied Sciences and more.
Yaag loves marketing, martech and startups. In his 10+ years of experience as a marketer, startup consultant and martech enthusiast, he has spoken in 6 countries on topics related to customer acquisition, account based marketing, brand building using LinkedIn, content marketing and more.
 

What are some of the topics that Yaag speaks about at conferences and workshops?

Some of the recent topics he’s often requested to speak on are shared below.He’s also flexible to speak on topics outside of the ones shared here as long as they fall into the realm of martech, marketing and startups.  
 
Marketing/Martech

  • Marketing in the gig economy
  • How marketers are caught between personalization and privacy
  • The role of martech in customer acquisition and retention
  • Influence of technology in marketing
  • Marketing is changing, are you flexible enough?
  • Martech landscape and where are we headed?

Startups

  • Why is a startup marketer different?
  • Scale is important, but PM-fit first
  • Getting your first customer

Yaag believes  – in today’s world, no one can hold back information, because everything is one search away. He believes in sharing, and also learning by interacting with his audience.    Want Yaag for your event? Please contact us using our contact form, and we will get in touch with you.

Here are some formats that Yaag likes to work on. It’s best to have a conversation with him or fill up the form to discuss further customizations.
 

Keynotes

Keynote is a format that is often requested for, in conferences. Typically this format is a one-to-many presentation of an idea, concept or theme with the aim of inspiring an audience. Yaag believes that a keynote is not a format to sell himself, his products or services. This format is usually an event opener, and the purpose is to get the ball rolling and set up the momentum for your event. Yaag’s keynotes range from 15 mins to 90 mins. (more on our FAQ section).

Workshops

Workshop is a format, where Yaag delves deep on a specific topic. Also this is a format where the participation of the audience is more – typically with roundtables, break out sessions, activities, and more. The organizer typically discusses the workshop topic with Yaag in advance. Also Yaag prefers to understand the audience profile as early as possible to ensure relevance. Yaag’s workshops vary from 3 hours to full-day.

Panel discussions

Panel discussions are specific formats used in meetings, conventions and conferences, where the discussion is typically facilitated by a moderator. Yaag has the experience of playing both the moderator as well as a panelist, and believes a panel session shouldn’t be more than 90 minutes.

Podcasts

Yaag has his own podcast called “The ABM Conversations Podcast” and also enjoys conversing with podcasters in the domain of marketing and startups.

On Stage

What topics does Yaag speak on?

Yaag speaks on Marketing, Martech and Startups.
Will you customize your speech for our organization/conference?

Definitely. Yaag always customizes his content based on your needs. We don’t believe in the one-size-fits-all content. We’ve sometimes spent several days designing, researching and preparing for a single event.
How long are your “typical” talks?

Yaag’s talks range from 18 minutes (TED style) to 90 minutes for keynotes. The timing can be customized.
Does Yaag pick on the audience volunteers? Embarrass them?

Never. Also he never asks people to do anything that is embarrassing or awkward.
What kind of humor does Yaag use?

Yaag uses only clean, non-offensive humor.
What if we want Yaag to speak on a topic that’s not listed on the website?

Sure, we can definitely discuss it. However, Yaag will need more time to prepare, and there may be an additional fee, depending on how intensive the topic is. Kindly make sure that you make a note of it on the speaker booking form.
How will we know if Yaag is free for the dates we’ve chosen?

Please fill out the speaker request form and you should hear back from his team shortly after you submit the form.
Can we talk to Yaag before booking?

Of course and it is important. He would be happy to schedule a telephonic call.
Does Yaag speak internationally?

Yes, he does and has spoken in 6 countries. International speaking events may require visas or other legal paperwork to be completed. Please allow sufficient time to apply for and receive those, and kindly be willing to supply the documentation necessary for the application.
How far in advance do we need to book Yaag?

The sooner, the more likely he will be able to speak at your event. We suggest at least a month in advance. If it is short notice, he will do his best to accommodate you, however, please understand that his schedule is often set far in advance.
What happens if there is a cancellation?

If Yaag is unable to speak due to an emergency or illness, he will arrange with you to change the date or find a replacement speaker for you. Your deposit will be refunded in full if he cancels the speaking engagement.

Accomodations

If you have to stay overnight, do we need to book your accommodation?

Yes, please. When Yaag spends the night away from home he needs a good place to rest, sleep and prepare.

Costs

What are your speaking fees like?

It depends on the type of talk, the size of your organization, and other details. When you have submitted the speaker booking form, you will get an email and/or phone call to discuss this.
What other expenses can we expect collaborating with Yaag?

Other expenses would be travel and accommodation.
But we are an educational institution/NPO/NGO and can’t afford to pay!

Yaag does not charge professional fees to educational institutions/NGOs/NPOs. However, the travel and accommodation expenses would have to be borne by the institution/company if applicable. Longer workshops require more time and effort on Yaag’s part and will have a cost attached to it.
Will Yaag be available for book signings after his talk?

Yes, Yaag will be happy to stay back to sign books. Organizers can order his books in advance.
What if I have other event-related questions that are not covered here?

No problem. We’ll be happy to assist you with any additional information you might need. Please contact us at your convenience and ask.
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You're in good company

TedX
CII
Google for Startups
Saxion University of Applied Sciences
IIT Madras
MKB Twenty

Yaag speaks on marketing, martech and startup focused topics. He has spoken at conferences, business forums, and academic institutions in six countries and is a sounding board for startups in APAC and Europe.