Posts by
Karthik Subramanian
What every marketer/sales rep must know about the ‘inverted pyramid’ for content writing
• 9 min read
The inverted pyramid is a principle borrowed from journalism for effective content writing. It helps readers gain the most important...Read more
Personal branding: Unpacking and understanding what goes into it
• 9 min read
How many times have you liked your favourite movie star’s picture on Instagram? Or, why does Bruce Lee come to...Read more